In 2021, Google teamed up with our team at BLOCK & TACKLE to bring their Search On livestream event to life. Working closely with the Google Creative team, B&T helped establish a motion identity rooted in the idea that questions lead to more questions. Through the lens of curiosity, we explored a humanistic interpretation of Google’s methodical methods, and developed a dynamic approach that illustrates the idea that more information can always be found by digging deeper.

I played a significant role in developing the animation language used throughout the event. My most significant contribution was developing motion aesthetic of the windows that reveal subjects, and supporting the team by developing a cohesive technical approach to our animation.